2 B in Business Marketing
2 B in Business Marketing
All about Marketing for Businesses. Focusing on small to medium size companies and internet related paratices.
Station feed:  Created by: Tom Lyons |
Created on: 23 Mar 2005 Language: English |
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Spencer Austin-Martin, Sunday, 8-9-15 (50.10MB; download) -- Guest: Spencer Austin-Martin; Topics: The Space Show website modernization project with the development of a fully searchable & archival quality database. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, http://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience. We welcomed Spencer Austin-Martin back to the show for the launch of our Indiegogo crowd funding project to modernize The Space Show website and to create a fully searchable and archival quality database for our more than 2,500 Space Show programs. Our Indiegogo campaign launched just before airtime and this was our coming out program for both the campaign and the detailed plans for the new website and archives. Here are the important websites for our campaign: 1. Our support site: www.supportthespaceshow.com; 2. Indiegogo project site: www.indiegogo.com/projects/oglf-and-the-space-show-modernization-campaign; 3. Our YouTube video: www.youtube.com/watch?v=z3DQmpIqi_M&feature=em-upload_owner and our Space Show Facebook page: www.facebook.com/oglfthespaceshow. During the first segment of our 97 minute program, Spencer and I introduced The Space Show website modernization program including the development of a fully searchable and archival quality database. See the links above for our actual crowd funding site on Indiegogo, our Support The Space Show support site, our YouTube video, and our Space Show Facebook fan page. I started off talking about the 501C3 status for our project and what this might mean for you the donor as The Space Show is a nonprofit corporation through One Giant Leap Foundation, Inc. In the early part of our discussion, we talked about having listeners beta test the new website as its developed, plus the Honor Roll for Space Show donors which will be a part of the new website. I also talked about the new Space Show logo designed by my son Jordan. Together with a special autograph, the autograph new logo is the Special Edition Logo that for this campaign only will be on the Perk Space Show gear including the external hard drives. Next, we discussed each of our 17 Perks (incentives), going through each one and explaining the terms or certain issues regarding a specific Perk such as hosting your own Space Show program or webinar. We also talked about domestic and international shipping rates. I went into detail on the host your own Space Show Program perk to let everyone know how such a program would work. I also mentioned that were we to discover really good Space Show hosts, we would develop a substitute host program for future Space Show programs when a substitute host was needed. Spencer and I talked about the logistics for both the Space Show Program Collection Perks using external hard drives to give those wanting their own special collection of Space Show programs and webinars, plus a five year annual subscription to all Space Show programs and webinars. Read the full summary @ www.thespaceshow.com or http://thespaceshow.wordpress.com. Selected by: Ndianabasi Etim [ stations ], Mon, 10 Aug 2015 00:27:42 UTC
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90 Days to Abundance – Episode 13 – Interview with Amanda Grossman of Frugal Confessions (35.05MB; download) -- Think being frugal means that you are missing out on the fun things in life? In this episode of 90 Days to Abundance, I chat with Amanda Grossman from FrugalConfessions.com who promotes "financial sensibility with an epicurean flare." In other words, be super smart with your money so you can have MORE fun now... and later! Amanda shares great tips for getting out of debt, staying out of debt, spending less, and enjoying life. Plus - how to attend movie screenings for free! Does Swagbucks work? Swagbucks review. She also reviews PersonalCapital.com Selected by: irene taniegra [ stations ], Sat, 12 Apr 2014 12:38:36 UTC
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FAP296: Independence from the mainstream media (18.16MB; download) -- FAP296: Independence from the mainstream media
What is the media?
- A set of corporations
- The business model: get audience. sell audience to advertisers. collect money.
- The true customers of the media are the advertisers, NOT the audience. The audience is a commodity.
Therefore, a business will rationally do things in support of these goals:
- Get audience. As much audience as possible. This means producing content that is broadly appealing, engaging, and relatively non-controversial.
- Likewise, it will try to get advertisers to pay as much money for the audience as possible. Demographics reflect a focus on audiences that have the most money to spend.
- Because of time constraints, the media will filter down to a few sources for its content.
- Why are the customers the advertisers? In MSM, the production of media is incredibly expensive. Television stations, radio stations, newspapers all require enormous capital to operate, and revenue from sales isn't enough.
- Advertising is a logical step in the progression of a media outlet.
- Where did MSM go wrong? In treating the audience as a pure commodity like cattle or sheep. In the 20th century market, they had no incentive to respect the audience because they had a captive market.
So far, econ 101. Now, why wouldn't the media publish some stories, some music, some news?
- Loss of audience. Avoid publishing something that will cause a major loss of your commodity.
- Loss of advertisers. Avoid publishing something that will cause damage to advertisers and therefore loss of revenues.
- Loss of access. Avoid publishing something that will cause you to lose access to sources.
What does this mean? It means that the news you see, the entertainment you hear, the information coming out of news sources that are backed by large corporations, may be suspect. Things like the vote for American Idol and whether Britney is splitting up with Kevin are not accidental. They are broadly appealing, completely inconsequential, and supremely distracting from the issues at hand, whatever they may be.
Is it a conspiracy?
Oddly enough, no. What you're seeing are market forces at work. The media outlets that can produce the most profitable output will win. That doesn't mean the best quality, or the finest service, or anything other than lowest price for highest gain. Reality shows dominate because they are insanely cheap to produce compared to audience size. Think of it like mining. Who will do better, a mining company that handpicks the purest gold nuggets out of the ground with teams of PhDs in geology leading the way, or the company that scoops up an entire chunk of the ground with a machine, melts it all down in another machine, and extracts the gold? It's the same way in the media - produce the most of your commodity - the audience - at the lowest cost, and sell it to the highest bidder.
What tools will the media use to hook you and retain you?
Remember, the media is looking to lump you into a group called audience, which is its primary saleable product. It's selling you, in effect, to the advertisers. Like any commodity, it has to maintain you, to keep you from going bad.
- Establish a form of rapport. Look at UPN and what audience it's targeting. Take advantage of stereotypes and heuristics to generate rapport that leads to familiarity and trust.
- Shiny things. Believe it or not, this is a tactic that works. Create an aura of glittery goodness around something, and promote it as the next big thing. Look how many actors and musicians were simply the product of a marketing group that remade them. Leverage heuristics and virtue words to make something far more appealing than it really is.
- Fear. Nothing sells like fear. Create fear and people will be paralyzed, unable to organize. Even better, create fear and present yourself as the solution.
- Bandwagon. The power and the appeal of "everyone is doing it" has tremendous pull. We are social creatures, a Selected by: Christopher Penn [ stations ], Wed, 19 Jul 2006 03:08:10 UTC
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11/16: Pell Grant raid, Deficit vs. debt, T-Bills, Brooke Rickard at MASFAA, Cheryl B. Engelhardt, American Heartbreak, #116 (20.12MB; download) -- Student Financial Aid News
+ Pell Grant appropriations being reallocated?
+ Just how bad is the federal debt? $8,052,330,154,252.81
+ Deficit vs. debt!
+ It's like the difference between your credit card monthly payment and how much you owe
+ T-Bill at 4.004% as of Monday
+ Treasury bills are used to raise money to pay for the debt
+ Consolidate your loans to prevent further rate increases
+ StudentLoanConsolidator.com
Feature: MASFAA Presentation
+ Brooke Rickard presents financial literacy for students
+ Recap of MASFAA 2005 Presentation
Podsafe Music
+ Cheryl B. Engelhardt, Proof
+ American Heartbreak, The Greatest Christmas Song Ever Written
+ Via the Podsafe Music Network
Financial Aid Podcast Show Notes at FinancialAidPodcast.com. The Financial Aid Podcast is a publication of the Student Loan Network.
Questions? Comments? Suggestions? Email me at financialaidpodcast {at} gmail {dot} com or visit http://www.FinancialAidPodcast.com
Direct file download: MP3 file
Listen now! Selected by: Christopher Penn [ stations ], Wed, 16 Nov 2005 14:25:02 UTC
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SoccerGossip.comShow#5-10-26-05 (15.11MB; download) -- SoccerGossip.comShow#5 on October 26th, 2005. We start this one off with a little "I'm Forever Blowing Bubbles" for all you West Ham supporters out there. Then we get into the weekends EPL fixtures. Next it's on to Tuesday and Wednesday's Carling Cup matches and we end it up with more for the West Ham faithful!!! Enjoy!!! Selected by: Soccer Gossip [ stations ], Mon, 31 Oct 2005 00:34:09 UTC
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SoccerGossip.comShow#4-10-19-05 (15.31MB; download) -- SoccerGossip.comShow#4 on October 19th, 2005. The English Premier League is back, so BeatleManU does his usual roundup of the weekends fixtures. Added to that, Champions League Matchday 3 and a roundup of European World Cup Qualifiers, we have quite a big show!!! Selected by: Soccer Gossip [ stations ], Sat, 22 Oct 2005 19:03:34 UTC
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| Add this to another station | Robin Good on NewsMastering and Becoming the #1 Content Source in Your Industry (10.24MB; download) -- In this interview Robin explains all the key elements of NewsMastering; ranging from what NewsMastering is, how companies can benefit from it, what it takes to publish NewsMaster RSS feeds (News Radars on specific topics) and the entire process of preparing the content for your feed. His report is coming out next week, but right now you have the unique opportunity of finding out how NewsMastering can help you become the preffered content source in your industry, getting there before anyone else does. |
