The EntreProgrammers
The EntreProgrammers
The EntreProgrammers is entrepreneur podcast for developers and promoters who use marketing, advertising and PR strategies.
You are the fly on the wall.
You listen to this weekly spontaneous Mastermind Session recorded live.
The marketing genius of highly successful developers Josh Earl, John Sonmez and Derick Bailey ultimately becomes living an independent life – willing to share it all with you.
Station feed:  Created by: John Sonmez |
Created on: 03 Aug 2014 Language: English |
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Episode 11 Cognitive Psychology (121.33MB; download) -- The EntreProgrammers Episode 11 Cognitive Psychology
The EntreProgrammers reveal the success in the launch of this podcast where Josh, Derick and John brainstorm weekly in the arena of pure spontaneity. These 3 programmers offer extremely useful information on many different levels directly related to synchronizing entrepreneurial marketing efforts with lifestyle.
And it’s not just for programmers as the public relations strategies that The EntreProgrammers discuss, even occasionally create, and are extremely powerful factors essential in the survival of every entrepreneur.
For example, (although they probably did not know it at the time) these 3 programmers talk about their implementations of legendary marketing developed in the genius of famous copywriters.
And a great example of the diversity of information presented in The EntreProgrammers Podcast is when Derick gives John his “next assignment” which is to research and read about cognitive psychology, the highest single contributor to Derick’s success.
Cognitive psychology is the study of mental processes such as attention, language use, memory, perception, problem solving, creativity and thinking. Derick applies these psychological concepts to his daily entrepreneurial efforts.
The discussion goes to the publishing industry. Is it better to self-publish? Cash in on The EntreProgrammers’ advice on how to publish books. They give in-depth analysis regarding the operational perspective of publishing companies.
And analytics takes center and Josh proposes that Derick and John join him in “turning off the stats” by only looking at them “once per week.” But why is that? Don’t you want to know how much you sell and who’s buying? The EntreProgrammers explain the theory behind the behavior.
Then a shift to advertising digital products on Twitter; Josh admits to what he calls “taking the Viet Nam” approach but is now changing that to more aggressive tactics. Tune in for Josh’s explanation.
Plus, mailchimp gets thumbs down. Find out about news marketing campaigns that are being tested by Josh. Then compare and determine if this might work for you.
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:54:23 UTC
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Episode 12 The Obsession (135.78MB; download) -- The EntreProgrammers Episode 12 The Obsession
Analysis of analytics starts The EntreProgrammers discussion; Derick jumps in first expressing his disdain for Josh; in Episode 11 Josh challenged John and Derick to refrain from the viewing of their stats pages; “view once per week,” he said.
So, could they all actually do it? Derick’s week was destroyed from lack of stat viewing. Then, in-depth analysis of the workings in advertising with Twitter ensues. Josh experiments with the effectiveness of Twitter ads and provides a gold-mine of information in his findings.
Derick also uses Twitter ads and supplies more extremely valuable information in the Twitter ads program. John too adds more valuable commentary on Twitter. So, if you do Twitter, or would like to, jump right on in to this Twitter advertising discussion, then email your comments.
Then Derick declares his bundle sales on Leanpub to be rather unusual. And Derick mentions his royalties from Leanpub – quite impressive. John tells of his experience with .NET ROCKS, an Internet audio talk show for .NET developers.
John’s expectations of the results of his interview on .NET ROCKS are initially pessimistic, but then…
How To Think in Object Oriented Design is a course published by Derick; he seeks advice from John and Josh; he sets the stage for this “week long course” then says, “What do I do at the end of that.”
His direction is determined in the upcoming discussion with Josh and John providing answers to Derick’s dilemma.
Towards the end of this podcast, the 3 developers discuss the importance of a book title; and they come very close to talking about procedures that have been used by famous copywriters. Are these programmers creating master-mind marketing tactics on the fly?
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:51:17 UTC
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Episode 13 HuBoard (110.75MB; download) -- The EntreProgrammers Episode 13 HuBoard
HuBoard creator, Ryan Rauh from Austin, Texas, is featured guest of The EntreProgrammers Podcast with John, Derick and Josh. Ryan talks about how long it took him to develop HuBoard which is “instant project management for GitHub repositories.”
Ryan also gets into legal issues that he had to address in his HuBoard journey; he tells a rather humorous story about the first lawyer he approached regarding HuBoard legalities. It’s a small world, folks. Then Derick talks numbers, declaring upswing in his WatchMeCode.net subscriptions.
The discussion goes to the advantages of Derick’s current entrepreneurial marketing efforts. He tells all with specifics on his capital gains which proves that what the EntreProgrammers do works in the marketing arena.
John recommends shooting for a $5,000 monthly base income; incidentally, so does Derick, who has just revealed having a great month in terms of income – excellent numbers. Focus of the discussion goes back to Ryan who itemizes his reinvestment into his HuBoard.com efforts and the cost and worth of investing in a good Freelance Designer.
Ryan gives details about the designer, his worth in Ryan’s venture and the importance of reinvestment. The group debates the 80-20; and in a surprising move, Ryan tells that he has put little to nothing into the marketing of HuBoard.com, yet goes on to report 69 sign-ups for this month.
The reaction: “Wow!” But Ryan is somewhat baffled as to this “grass-roots” growth. How is this happening? And Josh talks about his experiences with GitHub and what a difference HuBoard would make in “having everything in one place.”
Josh says, “It’s spreading by the word of mouth.” Suddenly, it appears that programmers have the same problem as musicians; they don’t like to indulge in self-promotion. The EntreProgrammers discuss their philosophy in regards to this somewhat awkward behavior when someone has toot her/his own horn.
Give you podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:49:03 UTC
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Episode 14 Headline Matters (130.76MB; download) -- The EntreProgrammers Episode 14 Headline Matters
The EntreProgrammers continue progress as they reveal how they achieved their entrepreneurial gains. Congratulations to Josh on his new editing position which he talks about in this episode; this truly is great example of the rewards that can be gained from hard work and Josh demonstrates this in detail.
What’s that; Signalleaf creator, Derick Bailey, is in the closet? Derick reveals up-close insight to home recording studios. There are many levels to the success of programmer entrepreneurship; John, Derick and Josh leave no stone upturned.
The EntreProgrammers reveal how successful this podcast has become – and in such a short time. No hype, here, just the facts. Derick reveals the Signalleaf stats which have become quite impressive – this is only the 14th episode of the EntreProgrammers Podcast.
Mathematical indicators in a business X - Y graph predict a huge success for this podcast over the coming weeks, months and years – in an arena so competitive that only about 20% of podcast productions actually succeed; consistency is revealed as being one of the key components.
The EntreProgrammers demonstrate genius in many complicated areas as shown in their approach to academic argument where they establish the arena of solution. John, Josh and Derick, through their example, teach and are helping hundreds become better programmers and marketers – bettering people make healthier communities – a healthier society.
These 3 EntreProgrammers also discuss their contributions to charity. And John brings-up an extremely interesting point about character development and these marketing programmers discuss the value of appreciation in life and where it comes from in different levels of behavioral development.
Another topic these 3 go to is publishing and selling of books. John, currently writing a book, is on chapter 45 of 80 with strong publishing and marketing resources behind him; it’s quite interesting to hear him talk of behind the scenes developments that a writer goes through.
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:46:44 UTC
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Episode 15 Tracking Conversions (110.17MB; download) -- The EntreProgrammers Episode 15 Tracking Conversions
John accuses Derick of being an amateur broadcaster. Josh spins off into analysis of his Tweeter advertising campaign with detailed ups and downs of his past week.
Derick’s week reveals pandemonium in the data base at Signalleaf.com as he quickly jumps to its rescue after causing Signalleaf to crash, but the show still goes on at Signalleaf and turns out to be a gaining knowledge experience for Derick.
And Signalleaf remains strong because of Derick’s programming expertise. Read Derick’s blog about ugly advertising works; he proves it in an isolated case study – good stuff.
The discussion turns to converting traffic with respect to Josh’s marketing experiments; Josh faces a challenging dilemma in that he is generating a great deal of traffic to his web sites.
But he doesn’t know enough about these people to understand why – with the impressive traffic – these people are showing such small conversion percentage rates.
The 3 pound on this subject to determine solutions – something the EntreProgrammers are quite good at. They demonstrate how research is extremely important in determining market strategy. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:44:06 UTC
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Episode 16 Josh’s True Reward (139.28MB; download) -- The EntreProgrammers Episode 16 Josh’s True Reward
John begins by asking Josh and Derick, “How are you guys doing.” Derick, in a Samurai shirt, says he wants to “Samurai something” not having such a great week.
But the ensuing discussion changes Derick’s perspective on rewards for his efforts. Josh chimes in and says that he is good. John then describes a talk that he recently gave to a live audience saying that it went really well.
Giving a talk like this one is among John’s favorite entrepreneurial marketing efforts; and claims motivational speaking to be his number 1 activity. Josh is quick to point-out that John is quite gifted when it comes to giving live speeches.
The EntreProgrammers begin analyzing what really are the true rewards for their relentless approach to marketing strategy, writing blogs, newsletters and books, plus the involvement in digital production.
Do you produce projects for the money or is your true reward in Artistic Process?
Josh tells a story about certain emails that were written to him which gave him more excitement having read them, than the selling of his book – Josh’s true rewards. Derick’s perspective begins to change – the Samurai cools.
Programming entrepreneurs usually have several “irons-in-the-fire” and at some point have to drop 1 or 2 (or more) irons – scale down appropriately. And this is where the EntreProgrammers take their next discussion.
Derick is quick to caution this behavior as the wrong projects could be eliminated. John is seriously considering a move to motivational speaker for software programmers. He is well received with reasonably large audiences.
Should an entrepreneur take any time off, or should she/he work straight through and bypass any opportunities for a break – obsessed with the project? The EntreProgrammers clear the air on this subject.
Josh talks about the cycles of creativity. Then passion is defined. What is your passion? Should you follow it? The EntreProgrammers go into great detail as to what passion really is – and is not.
Josh is developing and implementing new marketing strategy. He’s now getting over 20,000 hits per month on his blog. His new public relations path takes after another marketing genius in the entrepreneurial arena.
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:42:29 UTC
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Episode 17 No Crisis Here (128.31MB; download) -- The EntreProgrammers Episode 17 No Crisis Here
Where’s GetUpAndCode? Josh is a little saddened by John’s cut-back in the productions of GetUpAndCode. John quickly takes the moment to analyze the human nature living in a production schedule. John says, “Does it have to be so strict?”
However, the fans of GetUpAndCode begin to expect shows on a certain schedule. Derick, points at the fans, saying to John, “That’s their problem, not yours.”
Josh talks about having to take too much time to figure-out code; Derick, with 4 blogs on Wordpress, refers to Signalleaf as the oddity and finds himself struggling to get into its workflow calling it “too much work.”
Derick continues, “I can’t get motivated to write for Signalleaf because there’s too much work involved in writing.” Is he in over his head? What’s to become of Signalleaf?
The discussion then goes to whether or not good video production and editing is really worth it.
John talks about a newsletter he’s sending that describes the most popular person on YouTube – this person’s show from Sweden is cut rather roughly – “playing video games and making stupid comments,” John said. But, he has 25 million subscribers.
And the question arises, “Does production quality matter?”
John catches himself (laughing) as he remarks that The EntreProgrammers isn’t produced – when it actually does have a producer.
Derick is quick to undermine the producer’s efforts, calling him an editor, “No, we have an editor, he’s not a producer. We have a guy that just literally listens to it once to make sure we don’t say a few certain things (like this) and he tacks on the intro and outro and uploads it.”
So, the discussion comes around revealing that The EntreProgrammers aren’t at all really interested in good production – bad sound, bad video – it doesn’t matter.
The EntreProgrammers – not professional broadcasters - have asked their video producer to edit the show in this fashion which of course reflects the lack of professional broadcasting which is quite often found on the Internet, and perhaps, set video and audio back a hundred years.
The Internet gave license to the amateur hour of audio and video, although these amateurs may have something good to say, they just don’t know how to say it good – not from the Arena of Artistic Process. Only a small percentage of the populous has true appreciation of the extreme beauty which is only found in the humanities. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:40:31 UTC
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Episode 18 John’s Life Path Decision (59.37MB; download) -- The EntreProgrammers Episode 18 John’s Life Path Decision
John’s life path, now, is to be made with one decision. He needs, in urgency, the high-end advice thriving consistently in the weekly Master Mind Sessions of The EntreProgrammers Podcast – he calls an emergency meeting with Josh and Derick.
They quickly respond to John’s request and listen intently as he describes the dilemma that ultimately was born in the arena of popularity and success. Be careful about what you ask for because you just might get it – and more.
John’s series of successes brought several options – a decision has to be made and becomes the intense focus of The EntreProgrammers emergency Master Mind Session.
The emotional well-being of John’s family, now in the hands of The EntreProgrammers, is at stake, here – the subject of analysis for this episode.
An extremely serious tone ensues as the 3 dig for resolution. What will it be?
Lifestyle priorities of The EntreProgrammers surface in this deep discussion regarding John’s entrepreneurial dilemma; there is much to be learned in their analysis as resolution becomes recommended.
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:38:11 UTC
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Episode 19 My Mic (124.81MB; download) -- The EntreProgrammers Episode 19 My Mic
Mathematical equation comes into play when The EntreProgrammers answer Josh’s question about how close a person should be to her/his microphone when talking. John demonstrates what it means to eat your mic – oh, yes, and sexy.
John and Derick project a little more than Josh does, so it only stands to reason that Josh is closer to his mic. It’s good vibrations from The EntreProgrammers.
It’s determined that the same equation as used in gravity and magnetism, and the equation used for light can be used to determine the appropriate distance that a person should be from the mic to produce perfect vibrations. Then Derick – what is he doing, anyway?
The discussion goes to episode 18, that it was published; if you haven’t seen episode 18, yet, you surely must do so – John calls an emergency session to determine his life path. “You guys saved my life, basically!” he said to Josh and Derick.
John deals with marketing criticism from a potential client by describing the reality of marketing to the client; Josh adds that it is The EntreProgrammers’ responsibility to help people, even if the marketing strategy is a little “cheesy.” John comments that marketing research reveals, “Cheesy works.”
Josh gets into a detailed description of a change he is making in the marketing strategy used to sell his books; people are buying his books and Josh tells why.
Also, Josh interviewed James Clear who produced 72,000 subscribers in about eighteen months. (JamesClear.com) Clear is into good health and habit change.
Tablet, iPod, PC, laptop, iPhone, iPad, Blue Tooth – Who is using what? The EntreProgrammers tell us what they use and all about it. In addition, John goes big screen. Do these 3 EntreProgrammers ever use paper?
Stay tuned…links to software used by The EntreProgrammers, coming soon. You requested it, so you get it.
Give your podcast a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:35:36 UTC
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Episode 20 Josh's Favorite Marketing Podcast (109.32MB; download) -- The Entreprogrammers Episode 20 Josh’s Favorite Marketing Podcast
“You are the only person that has your experience so you should be sharing that with people.” Entreprogrammer Derick Bailey (Signalleaf.com Podcast Site)
And so it goes…
John has big news. Josh is M.I.A. You are the fly on the wall. This Master Mind Session is recorded live to share with you, promoting you living independently.
The Entreprogrammers begin their 20th episode of total transparency and complete vulnerability in the analytic arena of marketing, promotion and public relations.
John expresses, perhaps, having a 4th of July sale was a “bad thing.” Derick questions why have a 4th of July sale at all, especially in a global market where 70% of the world could care less about America’s independence.
Derick has a great way of proving his theory that having a sale is an arbitrary marketing strategy. His substantial proof, based on his children, will have you laughing your ___ off.
But the whole idea of living an independent life – and sharing it with you – is always at the heart and soul of The Entreprogrammers. It’s all about you.
Speaking of you, The Entreprogrammers now discuss their huge list of subscribers and how they continue to make it grow. How do these guys do it? Derick tells how, in detail. Josh tells how to determine cost per acquisition. Just how much does it cost to get 1 person to subscribe?
The McMethod Email Marketing Podcast
http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcast
The Entreprogrammers have given this podcast a rather high rating. So, let's have a listen...shall we? Author, SitePoint editor, Entreprogrammer, Josh Earl said it is his "favorite marketing podcast"...you can take that to the bank.
What is the Title of John’s New Book?
Another thing you can take to the bank is John’s book – he finished writing it. His editors and consultants have their hands on it now – stay tuned for a book launch coming your way in the form of 73 chapters and about 150,000 words. In John’s words, “That’s a lot of work!”
Book your Podcast in a nice home at Signalleaf.com. Selected by: John Sonmez [ stations ], Sun, 03 Aug 2014 14:31:32 UTC
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